Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.

Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. In fact, the increased usage of mobile phones has led to the explosive growth of podcasting. 

Don’t Get Left Behind With The Trending Audio & Voice Marketing Techniques

The Benefits of Podcasting

4 Main Reasons to start now

1) Podcasting is an Alternative to Video

When everyone is talking about video marketing and how crucial it is for businesses, not everyone is comfortable to shoot videos. As a result, using videos, in that case, can hurt your and your business’s reputation considerably. The skills, resources and  setup involve to create a reasonably acceptable video standard is just too wide. Each of these can go wrong if they are not handled carefully. This is where podcasts become relevant.

2) Increased Traffic Generation

Podcasts can help in building familiarity with a wide range of audiences. Listeners usually subscribe to the series and regularly listen. As long as the audio series continues, your audience is quite likely to keep listening. This can lead to improved traffic generation quickly.

3) Building Better Relationships with the Audience

Even though a podcast is a one-sided medium, it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing. Such a good relationship helps in building trust. This encourages listeners to be associated with the brand. This, in turn, leads to improved conversion. People are more likely to buy something from a friend than a stranger.

4) Monetizing

Money from many podcasts have taken on sponsors and do small ad reads. Ad revenue for podcasting grew by over 50% from 2017 to 2018 and is expected to grow over 1,000% from 2015 to 2020.

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Podcast Skillsfuture

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Program Curriculum

Learn how to get the right weapon to stay relevant digitally with our Social Media Marketing Your Business 1 day (7 hours) Synchronous e-learning.

Instant Podcast Leader Podcasting 101: The how and why of podcasting
Latest podcast strategies to dominate in your business
Myths and misconceptions of podcasting
Learn how to apply the current trend of social media for your business

Instant Podcast Leader Strategies and Techniques For Understanding how to create an amazing podcast
Navigate around the challenges of branding on social media
Shifting Landscape of Digital Medium– How can podcast work for you?
Learn powerful techniques and tools in which your audience can become hooked on your content.

Instant Podcast Leader Strategies and Techniques on How To Launch Your Podcast To Be Memorable Online
Identify the purpose of podcast marketing for businesses and personal online branding
Making your brand look amazing with professional tools
Learn how to effectively promote and market your launch on social media,
Best practices for submission to major podcast directories
4 strategies that pros use to create content that attract leads

Instant Podcast Leader to Know ways companies and entrepreneurs can use podcast to engage customers and their internal teams
Zero Dollar podcast marketing strategies
Maximizing your episode titles and descriptions
Finding and recruiting your ideal listeners
Connect with potential customers easily and how to sell subtly on them and not seem pushy.

Monetizing your podcast
Getting Podcast sponsorships and getting paid for advertising
Money making strategies with Affiliate and Influencer marketing
Get noticed and network like a pro to get sales easily online

INSTANT PODCAST LEADER : Clarity to go from stuck to unstoppable
Key learning outcomes that you can use on the day itself.
Actionable Steps that you can use for your business or sales.

*Accurate at the time of publication

Who should Attend?

  • Business owners and entrepreneurs wanting to grow their business
  • Marketing executives interested to brand themselves or their company online
  • Regional Leaders interested to differentiate and brand to stay relevant
  • FOR PASSIONATE LEADERS. Leverage on a wealth of systems, processes and tools to get your voice heard globally.
  • For Introverts. Finding your life purpose and mission. Transitioning between segments of life.
  • If connection is something that you value, this is PERFECT for you.
  • If you desire to build and grow an online personal brand that is different.
  • FOR BUSINESS OWNERS *ONE WOMAN/MAN SHOW* Starting a business or looking to position yourself differently to make a difference?
  • FOR INDIVIDUALS. Truly get the whole message across in the online world without having mistakes and so on.

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